2010 SPONSORSHIP OPPORTUNITIES

MERCY CHILDREN’S CLINIC

Mercy Children’s Clinic is a 501 C (3), non-profit pediatric healthcare clinic located in downtown Franklin, TN. MCC provides primary healthcare and mental health services to children and their families regardless of the socio-economic status - NO ONE IS TURNED AWAY FOR THEIR INABILITY TO PAY. Approximately 2/3 of our patient families are totally uninsured or on TennCare (Medicaid).

Since opening in late November 1999, more than 10,00 children from 32 counties have made Mercy their medical home. More than 50% of our patients are dealing with chronic illness.

In November of 2008, MCC established our Chronic Care Medical Home for chronically ill children.  Acting as the “general contractor” for these kids, a dedicated staff of physicians, nurses, and case workers manage and coordinate the services and care rendered by Mercy AND up to a dozen or more specialists for each child.

Comprehensive, compassionate, holistic care for the children of our community and beyond - YOUR SUPPORT WILL MAKE A DIFFERENCE IN MANY LIVES!

2010 FRANKLIN CLASSIC SPONSORSHIP OPPORTUNITIES

EVENT DETAILS

Date and Times

Labor Day, Monday September 6, 2010

Registration                                                       6:00AM

5K Race                                                                7:00 AM

10K Race                                                             7:30 AM

4K Walk                                                              8:30 AM

Kids Fun Run                                                     9:30 AM

Award Ceremony                                             9:45 AM

Location

Historic Downtown Franklin on the Square

The Mercy Children’s Clinic Franklin Classic is one of the oldest and most popular races and community events in Middle Tennessee.  Last year the event attracted more than 3000 participants and an additional 5-6,000 on-lookers.

Beneficiary

The Mercy Children’s Clinic Franklin Classic is our largest fundraising effort.  With an annual budget of nearly $2.5 million and our development department needing to raise approximately 50%, we’re hoping your sponsorship along with registrations will raise $150,000. We can’t do this without our supporters in the community including businesses like yours!

SPONSORSHIP PERKS

Sales Promotion

With more than 8,000 people in attendance, The Mercy Children’s Clinic Franklin Classic is a great opportunity for your company to reach your target audience before, during, and after Labor Day.  Additionally, our mailing list is 15,000 people-strong.  Other promotion for the Franklin Classic may include radio, television, billboards and more.

Printed Materials

Sponsors of The Mercy Children’s Clinic Franklin Classic will receive sponsorship credit depending on your level of participation.  Printed materials will include: registration forms, pamphlets, flyers, stuffers, posters, banners and more!

Depending on your level of sponsorship, you will have prime positioning in THE FRANKLIN CLASSIC CHRONICLE - a promotional newspaper distributed with the Williamson Herald to 20,000 households that include our mailing list and beyond.

We’re also partnering with other local media outlets, including JACK FM, Franklinis.com, Comcast and more to promote the Franklin Classic and our sponsors even more!

Marketing Exposure at Event

Some sponsors will have the opportunity to exhibit and display their products at the event.  Possibilities include:

• Merchandise display/giveaways
• Product sampling
• Tables/Banners

You’ll be on the square with 8,000+ of your friends, neighbors, and customers!

It’s a perfect opportunity to associate your business/products with a family oriented, community-wide event and Mercy Children’s Clinic!

2010 SPONSORSHIP OPPORTUNITIES

TITLE SPONSOR $20,000

• Naming rights to the 32nd Annual Franklin Classic, Middle Tennessee’s oldest race, included with ALL press and promotional materials
• Only one Title Sponsorship will be sold
• Company Name/logo displayed exclusively on the front of 3,000 or more race t-shirts (Your company name’ presents the Franklin Classic benefiting Mercy, Healthcare for ALL Children)
• Company banner and logo displayed at the start and finish lines
• Signage at each mile marker along the course
• The option for a tent with table and banner near the start/finish line
• Your company representative introduced during awards ceremony
• Recognition during the awards ceremony
• Name and logo prominently displayed in All newspaper ads and printed materials
• Prominent positioning on the Mercy Children’s Clinic website with link to your site
• Front page prominence in The Franklin Classic Chronicle
• A full-page, full color advertisement in the centerfold of The Franklin Classic Chronicle
• An article highlighting your business in The Franklin Classic Chronicle

PLATINUM SPONSOR $12,000

• Company name displayed on prominently on the back of more than 3,000 race t-shirts
• Logo distinctly displayed on The Franklin Classic poster and brochure
• Company name included in newspaper ads and promotional materials
• Name and logo displayed in All newspaper ads and printed materials
• Recognition on the Franklin Classic website with a link to your website
• The option for a tent with table and banner near the start/finish line
• The right to distribute promotional materials at event
• Signage at one mile marker along the way within each of the following: 5K & 10K runs & 4K walk
• Company banner and logo displayed at the start and finish lines
• Recognition during awards ceremony
• ½ page, full color advertisement in The Franklin Classic Chronicle
• Front page prominence in The Franklin Classic Chronicle
• A maximum of four platinum sponsorships will be sold

GOLD SPONSORSHIP $6,500

• Company name displayed on the back of over 3,000 race T-shirts
• Logo displayed on the front of the Franklin Classic brochure and poster
• Company name included in newspaper and promotional materials
• Company displayed on The Franklin Classic website with a link to your site
• The option for a tent with table and banner at event
• Option to place signage at one of the mile markers on the course
• Your company will be recognized during Awards Ceremony
• Right to distribute promotional materials at event
• Logo on the front page of The Franklin Classic Chronicle
• 1/4 of a page, full color advertisement in The Franklin Classic Chronicle
• Option to place signage at one of the mile markers on the course
• A maximum of six gold sponsorships will be sold

SILVER SPONSORSHIP $3500

• Company name/logo displayed on back of over 3,000 race T-shirts
• Company name/logo listed on brochure, posters and Franklin Classic website
• 1/8 full color ad in The Franklin Classic Chronicle
• Logo on the front page of The Franklin Classic Chronicle
• Option to have a table and banner at event
• Right to distribute promotional materials at event
• Company recognized during Awards Ceremony
• A maximum of eight silver sponsorships will be sold

BRONZE SPONSORSHIP $2000

• Company name/logo listed on the brochure and Franklin Classic website
• Option to have a table and banner at event
• Right to distribute promotional materials at event
• Company recognized during Awards Ceremony

Kids Zone Sponsor  $3750

• Company name/logo displayed on exclusively on the back of all Kid’s Kilometer race T-shirts
• Company name/logo listed on brochure, posters and Franklin Classic website
• Logo on the front page of The Franklin Classic Chronicle
• Company mentioned within a story highlighting the Kid’s Zone and Kid’s Kilometer in The Franklin Classic Chronicle
• Option to have a table and banner at event within the Kid’s Zone
• Right to distribute promotional materials at event
• Company recognized during Awards Ceremony
• A maximum of four Kid’s Zone sponsorships will be sold

Volunteer Sponsor $3000

• Company name/logo displayed exclusively on the back of all volunteer T-shirts
• Company name/logo listed on brochure, posters and Franklin Classic website
• Logo on the front page of The Franklin Classic Chronicle
• Company mentioned within a story highlighting the Kid’s Zone and Kid’s Kilometer in The Franklin Classic Chronicle
• Option to have a table and banner at event within the Kid’s Zone
• Right to distribute promotional materials at event
• Company recognized during Awards Ceremony
• Only two volunteer sponsorship will be sold

Entertainment/Stage Sponsor $3,500

• Company name/logo listed on brochure, posters and Franklin Classic website
• Logo on the front page of The Franklin Classic Chronicle
• Company mentioned within a story highlighting the Entertainment, with will include the Scat Springs Band and more, featured in The Franklin Classic Chronicle
• Option to have a banner at the stage
• Company recognized during Awards Ceremony

Water Station Sponsor $600

Be the water hero for our 3,000 participants by sponsoring a water station!  Have your name/logo and your team present at one of the water stations for both the 10K and 5K runs.  Sponsors have the right to have their banner on the front of the table and stock the water station with their employees/supporters wearing t-shirts with company name/logo!

Naming Opportunities within Mercy Children’s Clinic’s new location

In November of 2009 Mercy Children’s Clinic moved into our expanded facility here in Franklin.  The new facility boasts more than 11,000 square feet- almost 3 times what we had at our previous location and a reflection of the growing need for Mercy in Middle Tennessee.  It also is a state of the art facility for the comprehensive care we offer- Chronic Care Management, Pediatric Medical Care, Counseling, Psychiatry, Social Work, Autism Diagnostics and more.

Beginning this February we are launching a major marketing campaign around our new space with the opportunity for individuals and companies to sponsor spaces within Mercy.  A few of the spaces have been reserved for individuals and local companies, including HCA/Tristar, BancorpSouth, Christ Community Church and a member of our community, in honor of her granddaughters.

The following are the spaces with naming opportunities within the clinic:

$2,500 Vision and Hearing Screening Rooms (1 available)

$5,000 Counseling Rooms (7 available)

$5,000 Exam Rooms (19 15 available)

$7,500 Library (1 available) SOLD

$7,500 Development Suite- Executive Director, Community Relations Specialist & Volunteer Coordinator Offices (1 available)

$10,000 Board Room (1 available) Pending

$12,500 Provider’s Suite (1 available)

$15,000 Nurse’s Station (1 available)

With an expected 15,000+ patient visits in 2010 alone, daily tours, board meetings and community leaders and executives coming through the doors of Mercy, it is not only an opportunity to support Mercy, but also to have a presence that will get the attention of thousands of members of this community.

At the conclusion of the campaign, we will host an open house for all sponsors and will include media as well as community leaders and the board of Mercy Children’s Clinic as attendees.